What Are People Buying Online Right Now - Fastest Growing & Declining E-commerce Products

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Recently I published two articles that have lead to this – What Are People Buying Online Right Now – Fastest Growing & Declining E-commerce Products. One of these articles was about the new Facebook e-commerce feature and everything you need to know. You can read about that here. While the second article was about the E-commerce Business in Nigeria, The industry, Covid-19 impact and more. You can read about that too here.

Shortly after these articles were published, I started getting loads of questions of people asking me exactly – what are people buying online right now and this is quite a sensitive topic that should be discussed hence this article where I shall be revealing and sharing with you the fastest growing and declining e-commerce products.

First it is important we remember the Covid-19 pandemic is playing a major role in these statistics nonetheless on the flip side it also helps us understand how natural events can affect the habits and experience of online shoppers. So first let’s look at the top fastest growing e-commerce products and what most people are buying online right now:

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RankCategory% Change in March (2020 vs. 2019)
#1Disposable Gloves670%
#2Bread Machines652%
#3Cough & Cold535%
#4Soups397%
#5Dried Grains & Rice386%
#6Packaged Foods377%
#7Fruit Cups326%
#8Weight Training307%
#9Milk & Cream279%
#10Dishwashing Supplies275%
#11Paper Towels264%
#12Hand Soap & Sanitizer262%
#13Pasta249%
#14Vegetables238%
#15Flour238%
#16Facial Tissues235%
#17Allergy Medicine232%
#18Women’s Health215%
#19Cereals214%
#20Power Generators210%
#21Laundry Supplies200%
#22Household Cleaners195%
#23Soap & Body Wash194%
#24Toilet Paper190%
#25Jerky & Dried Meats187%
#26Chips & Pretzels186%
#27Crackers184%
#28Health Monitors182%
#29Popcorn179%
#30Computer Monitors172%
#31Fitness Equipment170%
#32Single Vitamins166%
#33Nut & Seed Butters163%
#34Cat Food162%
#35Fruit Snacks162%
#36Baby Care Products162%
#37Refrigerators160%
#38Baking Mixes160%
#39Toilet Accessories160%
#40Dog Food159%
#41Diapers154%
#42Yoga Equipment154%
#43Bottled Beverages153%
#44Baby Meals153%
#45Cookies147%
#46Digestion & Nausea144%
#47Snack Foods141%
#48Herbal Supplements136%
#49Cooking Oils135%
#50Water130%

Much as the list above equally shares insights to different types of products people are buying online, on the flip-side, it also shares insights on products to sell online especially for those looking to venture in the e-commerce business anytime soon. Now lets look at the top 50 declining products during this pandemic period:

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RankCategory% Change in March (2020 vs. 2019)
#1Luggage & Suitcases-77%
#2Briefcases-77%
#3Cameras-64%
#4Men’s Swimwear-64%
#5Bridal Clothing-63%
#6Men’s Formal Wear-62%
#7Women’s Swimwear-59%
#8Rash Guards-59%
#9Boy’s Athletic Shoes-59%
#10Gym Bags-57%
#11Backpacks-56%
#12Snorkelling Equipment-56%
#13Girl’s Swimwear-55%
#14Baseball Equipment-55%
#15Event & Party Supplies-55%
#16Motorcycle Protective Gear-55%
#17Camera Bags & Cases-54%
#18Women’s Suits & Dresses-53%
#19Women’s Boots-51%
#20Cargo Racks-51%
#21Women’s Sandals-50%
#22Drones-50%
#23Boy’s Active Clothing-50%
#24Lunch Boxes-50%
#25Store Fixtures & Displays-50%
#26Automotive Mats-50%
#27Men’s Outerwear-49%
#28Watches & Accessories-49%
#29Cargo Bed Covers-48%
#30Track & Field Equipment-48%
#31Ceiling Lighting-47%
#32Camera Lenses-47%
#33Girl’s Coats and Jackets-47%
#34Women’s Hats & Caps-47%
#35Women’s Outerwear-47%
#36Video Cameras-46%
#37Wheels & Tires-46%
#38Motorcycle Parts-45%
#39Women’s Wallets-45%
#40Shocks & Struts-44%
#41Transmission & Parts-44%
#42Girl’s Athletic Shoes-44%
#43Women’s Shoes-44%
#44Telescopes-44%
#45Sunglasses & Eyeglasses-43%
#46Men’s Tops-41%
#47Video Projectors-40%
#48Men’s Athletic Shoes-40%
#49Marine Electronics-40%
#50Hand Tools-40%

As more and more countries gradually lift the lock-down and as the economy gradually returns to normal, it is expected that some of the top declining products will pick back up.

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Also if we look at this report, the top declining products are mostly products related to travel and events which are among two of the main industries affected by the lock down so far.

For the full report containing the full list of Top 100 fastest growing and declining products, you can chat me up directly via whatsapp here or just reach out via my other contact details below or as available on my personal website here.

Besides the pandemic, what else do you think could affect the e-commerce industry again in future that could change consumer behavior and alter the sales process and categories of products?

Please share your thoughts and opinion in the comment section below and feel free to share with your friends and anyone you think might find this article useful and valuable to them in anyway.

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My core area of expertise is e-commerce & digital sales! I love great music & could be a controversial tech enthusiast sometimes. Genuinely passionate about analytics, tracking, forecasting & use of various technology tools towards achieving results faster and quicker. Other areas of interest - artificial intelligence, virtual reality, games, strategic planning & digital media. Loved any of my articles? Join my inner circle where I publish more exclusive & valuable contents - http://www.saidolanrewaju.com and make sure to subscribe to my Youtube channel too - https://www.youtube.com/c/said-olanrewaju - Cheers! See you around!
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