A Complete List of Global E-commerce Marketplaces By Regions Across The World

So recently we had a free interactive Q&A session on E-commerce Business In Nigeria and I promised to share a Complete List of Global E-commerce Marketplaces By Regions Across The World to the participants but then again it occurred to me that instead of sharing a .pdf file to everyone, why not write it as an article and share with as many people as possible that might find this same information valuable.

So in this article, I have broken down and compiled a complete list of Global E-commerce Marketplaces Across The World for anyone that might need such information.

Recently, I wrote an article on what people are buying online the most in 2020 so far so you might want to check that out and if you are also considering an e-commerce business in Nigeria, you should also see this article here that talks about my journey so far in the industry, the impact of covid-19 and much more.

Now let’s get started with the list of global e-commerce marketplaces across the world. Please take note these e-commerce marketplaces are online sites where there are many sellers & buyers trading through the same website. Buyers are able to purchase products without leaving the site (or app).

#TypeNameRegion/CountryProduct CategoryVisits/month
1AmazonGlobalGeneral5.7B
2PayPay MallJapanGeneral2.1B
3eBayGlobalGeneral1.6B
4Mercado LibreSouth AmericaGeneral661.7M
5AliExpressGlobalGeneral639.1M
6RakutenGlobalGeneral621.5M
7TaobaoChinaGeneral545.2M
8Walmart.comUSAGeneral469.0M
9JD.comGlobalGeneral318.2M
10EtsyGlobalArts, Crafts & Gifts266.3M
11ShopeeSoutheast AsiaGeneral260.3M
12Target.comUSAGeneral258.3M
13FlipkartIndiaGeneral242.6M
14Best BuyUSA, Canada, MexicoElectronics229.3M
15AllegroPolandGeneral208.6M
16TmallChinaGeneral202.8M
17LazadaSoutheast AsiaGeneral172.7M
18AmericanasBrazilGeneral134.6M
19WayfairNorth America, EuropeHomewares125.3M
20ZalandoEuropeFashion119.0M
21WishGlobalGeneral111.6M
22CoupangSouth KoreaGeneral93.0M
23trendyolTurkeyGeneral82.7M
24bol.comNetherlandsGeneral78.0M
25n11TurkeyGeneral77.9M
26ASOSGlobalFashion76.3M
27TokopediaIndonesiaGeneral74.2M
28Cdiscount.comFranceGeneral68.7M
29GmarketSouth KoreaGeneral65.1M
30OzonRussiaGeneral64.4M
31FnacEuropeGeneral62.7M
32OTTOGermanyGeneral57.3M
33SnapdealIndiaGeneral56.4M
34MyntraIndiaFashion48.0M
35GittiGidiyorTurkeyGeneral47.3M
36eMAGEastern EuropeGeneral43.8M
37DiscogsGlobalMusic43.6M
38PoshmarkUSAFashion41.8M
39MarktplaatsNetherlandsGeneral41.8M
40JumiaAfricaGeneral36.9M
41Casas BahiaBrazilGeneral36.4M
42SubmarinoBrazilGeneral33.3M
43NeweggUSA, CanadaElectronics32.4M
44DafitiSouth AmericaFashion30.5M
45BandcampGlobalMusic29.7M
46OverstockUSAGeneral28.2M
47SouqMiddle EastGeneral27.9M
48ManoManoEuropeHomewares27.6M
49Barnes and NobleUSABooks26.8M
50Real.deGermanyGeneral26.3M
51Rue du CommerceFranceGeneral26.0M
52FarfetchGlobalFashion23.6M
53DartyFranceGeneral22.8M
54Trade MeNew ZealandGeneral19.6M
55La RedouteFranceGeneral19.4M
56SearsUSAGeneral18.7M
57HouzzGlobalHomewares18.6M
58ExtraBrazilGeneral17.0M
59LamodaRussiaFashion16.1M
60ReverbGlobalMusical instruments15.4M
61iPriceSoutheast AsiaGeneral15.3M
62LinioSouth AmericaGeneral15.0M
63ConforamaEuropeHomewares14.7M
64G2A.comGlobalElectronics13.6M
65AbeBooksGlobalBooks13.2M
66dbaDenmarkGeneral11.7M
67WortenEuropeGeneral11.4M
68TraderaSwedenGeneral11.3M
69cdonScandinaviaGeneral10.9M
70GunBrokerUSAWeapons10.7M
71RicardoSwitzerlandGeneral10.6M
72Beslist.nlNetherlands, BelgiumGeneral10.5M
73Qoo10Southeast AsiaGeneral10.5M
74PrivaliaBrazil, Mexico, Italy, SpainFashion9.8M
75ZaloraSoutheast AsiaFashion9.2M
76JoomEuropeGeneral9.1M
77WehkampNetherlandsGeneral8.4M
78notonthehighstreetUKArts, Crafts & Gifts8.4M
79Catch.com.auAustraliaGeneral8.3M
80digitecSwitzerlandElectronics8.1M
81SpartooEuropeFashion7.9M
82shopgoodwill.comUSAGeneral7.9M
83KaspiKazakhstanGeneral7.3M
84FruugoGlobalGeneral6.9M
85TheRealRealUSAFashion6.5M
86AukroCzech RepublicGeneral6.2M
87The IconicAustralia, New ZealandFashion6.1M
88GrailedUSA, CanadaFashion6.1M
89GAMEUKElectronics5.8M
90DepopGlobalFashion5.8M
91ShpockEuropeGeneral5.7M
92BonanzaGlobalGeneral5.4M
93VipshopChinaGeneral5.2M
94Galeries LafayetteFranceFashion5.1M
95ePRICEItalyGeneral4.8M
96Nature & DécouvertesFranceHomewares4.7M
97TradesyUSAFashion4.5M
98Rue La LaUSAFashion4.0M
99BrickLinkGlobalToys3.7M
100TophatterUSAGeneral3.5M
1011stdibsGlobalArts, Crafts & Gifts3.4M
102DelcampeGlobalCollectibles & Antiques3.2M
103FyndiqSwedenGeneral3.1M
104CelRomaniaGeneral3.1M
105CoolshopEuropeGeneral3.1M
106Vestiaire CollectiveUSA, EuropeFashion3.0M
107Okazii.roRomaniaGeneral3.0M
108KongaNigeriaGeneral2.9M
109KaolaChinaGeneral2.8M
110MyDeal.com.auAustraliaGeneral2.6M
111StorenvyUSAGeneral2.4M
112hoodGermanyGeneral2.4M
113JaneUSAFashion2.3M
114eCRATERUSA, UK, AustraliaGeneral2.1M
115TrouvaUKHomewares1.9M
116miintoEuropeFashion1.9M
117Lelong.myMalaysiaGeneral1.7M
118ZVABGermanyBooks1.5M
119JetUSAGeneral1.4M
120Moda OperandiGlobalFashion1.4M
121AlibrisUSA, UKBooks1.2M
122Biblio.comUSA, UK, AU, NZBooks1.2M
123CratejoyUSAGeneral1.2M
124Ruby LaneUSACollectibles & Antiques1.2M
125MicoletEuropeFashion1.1M
126OnBuyUKGeneral938.8K
127GoxipEast AsiaFashion831.8K
128ZilingoSoutheast AsiaFashion798.2K
129Property RoomUSAGeneral798.1K
130Hip eCommerceUSACollectibles & Antiques666.4K
131KilimallAfricaGeneral631.4K
132ArtFireUSAArts, Crafts & Gifts572.4K
133TangaUSAGeneral478.6K
134HermoSoutheast AsiaHealth & Beauty465.1K
135Gun AuctionUSAWeapons444.4K
136TheMarketNew ZealandGeneral359.2K
137TeszVeszHungaryGeneral328.7K
138eBidGlobalGeneral300.0K
139YategoGermanyGeneral294.1K
1401st Choice SparesUKAuto281.2K
141eCampus.comUSABooks244.9K
142ZibbetUSAArts, Crafts & Gifts208.2K
143FolksyUKArts, Crafts & Gifts178.6K
144YumblesUKFood & Drink165.1K
145PixmaniaEuropeGeneral163.3K
146OpenSkyUSAGeneral145.9K
147Valore BooksUSABooks126.3K
148DelamaisonFranceHomewares112.8K
149TextbooksRushUSABooks107.7K
150TIASUSACollectibles & Antiques93.1K
151MassGenieUSAGeneral86.0K
152SFBestChinaGrocery79.2K
153sell.comUSAGeneral76.4K

Let’s look at these marketplaces broken down by region and share some insights on each as below:

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APAC E-commerce Market – Asia Pacific Region

China’s e-commerce sales makes almost 50% of all global e-commerce revenues making it the largest e-commerce market in the world and it is projected to rise to about 40% by end of 2021.

Top marketplaces in this region are

  • Alibaba
  • AliExpress
  • JingDong (JD)
  • Taobao
  • Tmall Global
  • XiaoHongShu

The Japanese e-commerce industry was recorded to have generated over $89.55 billion in 2015 and boasts of sites like Amazon Japan and Rakuten.

Other marketplaces across this region are further listed below:

India – Amazon India, eBay India, Flipkart, Snapdeal

Australia – Amazon Australia, eBay Australia, Etsy Australia, GraysOnline

North America Region – E-commerce Marketplaces

Under this region we have countries like the USA & Canada as top giant players with over $423.34 billion generated as at 2016. Let’s have a look at the available marketplaces broken down as below:

USA: Amazon, Best buy, eBay, Etsy, Jet, Newegg

Canada: Amazon Canada, Best Buy Canada, eBay Canada, Etsy Canada, Newegg Canada

Europe E-commerce Market

The United Kingdom e-commerce market is expected to worth $268 billion in 2021 and below are some of the top marketplaces broken down by countries in this region:

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United Kingdom – Amazon UK, eBay UK, Etsy UK, Not on the Highstreet, Zalando UK

Germany – Amazon Germany, eBay Germany, Otto, Tchibo, Yatego, Zalando Germany

The Netherlands: Amazon Netherlands, Bol, eBay Netherlands, Wehkamp, Zalando Netherlands

Italy – Amazon Italy, eBay Italy, Zalando Italy

MEA Region – Middle East & Africa E-commerce Market

This region is set to increase to about $69 billion by 2020 with the UAE e-commerce market fore-casted to be the dominant market with about $27 billion in revenue by 2020. Africa rising market is already currently worth more than more than $32 billion and is expected to reach $50 billion by this year. Nigeria e-commerce industry estimated to be worth about $13billion as at 2018. Let’s look at a list of marketplaces in this region as below:

UAE – LetsTango, Mumzworld, Souq UAE (Amazon)

Kingdom of Saudi Arabia – Souq KSA (Amazon), Wadi

South Africa – bidorbuy, Takealot, Zando

Nigeria – Konga, Jumia

Latin America E-commerce Market

In Mexico, online shopping represents about 3% of retail sales in the country. The market is expected to rise from $21 billion in 2017 to $39.4 billion by 2021 indicating a significant opportunity as Mexicans are just starting to adopt ecommerce. While in Brazil, e-commerce equally shows a positive outlook with 55 million online shoppers spending $14.5 billion on the internet around 2017. Let’s look at the list of marketplaces as below:

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Mexico – Amazon Mexico, Linio Mexico, Liverpool, Mercado Libre Mexico, Wal-Mart de Mexico

Brazil – Amazon Brazil, Americanas, Casas Bahia, Extra, Mercado Libre Brazil, Submarino

Argentina – Avenida, Linio Argentina, Mercado Libre Argentina

Chile – Alibaba, Groupon

With fashion and clothing becoming one of the most bought items online, I have equally compiled below a list of top Fashion marketplaces

#TypeNameRegion/CountryVisits/month
1 ZalandoEurope119.0M
2 ASOSGlobal76.3M
3 MyntraIndia48.0M
4PoshmarkUSA41.8M
5 DafitiSouth America30.5M
6FarfetchGlobal23.6M
7 LamodaRussia16.1M
8 PrivaliaBrazil, Mexico, Italy, Spain9.8M
9 ZaloraSoutheast Asia9.2M
10 SpartooEurope7.9M
11TheRealRealUSA6.5M
12 The IconicAustralia, New Zealand6.1M
13GrailedUSA, Canada6.1M
14DepopGlobal5.8M
15 Galeries LafayetteFrance5.1M
16TradesyUSA4.5M
17 Rue La LaUSA4.0M
18Vestiaire CollectiveUSA, Europe3.0M
19JaneUSA2.3M
20miintoEurope1.9M
21Moda OperandiGlobal1.4M
22MicoletEurope1.1M
23GoxipEast Asia831.8K
24ZilingoSoutheast Asia798.2K

International expansion is no doubt one of the most powerful ways to increase sales nonetheless business owners and investors are advised to consider the possible challenges that might come with such growth.

So far there are a few changes you should be informed about

  • Amazon acquired Souq.com, and rebranded the Souq UAE site to Amazon.ae. Souq’s Egyptian and Saudi Arabian sites continue to run under the Souq brand.
  • Rakuten Brazil has rebranded as GenMarket.
  • PayPay Mall was launched in October 2019 and has replaced Yahoo.co.jp.
  • Pricefalls was acquired by Canada’s largest retailer, Loblaw, for their technology but not the marketplace itself.
  • U.K. marketplace Flubit was acquired by cryptocurrency site MonetaryUnit and does not appear to be trading again.
  • iOffer closed down amid speculation around counterfeit goods being sold.

With several years in the Nigerian e-commerce industry being a part of its evolution and growth, it is important to note that the African market especially the Nigerian market will not stop growing and getting better in-fact besides the Fin-tech industry and other tech innovations, the e-commerce industry has currently being ranked as one of the major global emerging markets to look out by 2021.

To find out more about the e-commerce industry and business in Nigeria, feel free to look through my personal website here, or connect with me via Instagram @saidolanrewaju and I’D love to hear from you to clarify your concerns and discuss more on how you too can leverage on these opportunities and available endless possibilities.

You can also subscribe to my Youtube channel here. To read more about my journey in the e-commerce industry so far, what to expect, the impact of covid-19 and much more, click here

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